Brand Guidelines · v1.0October 2026

Tenbo Labs.

Brand
Book

How Tenbō Labs looks, sounds and shows up. The system behind every identity, film and post we put into the world.

01 Essence

Who we are

Everything in this book comes back to one idea: founders deserve a presence as ambitious as their vision.

Tenbō Labs is a premium branding and content agency. We architect visual identities and high-impact content strategies for founders who demand excellence, and turn their vision into market-leading authority.

The name

展望

Tenbō noun

Japanese for “outlook”, the view from higher ground. We help founders see further, then make sure the market sees them.

Branding

Visual identities with a point of view, built to be recognised at a glance and remembered long after.

Content

Story-led films, design and social, engineered for attention and built to hold it.

Authority

Consistency compounds. We turn presence into trust, and trust into market position.

Tenbō Labs · Brand Guidelines v1.001 / 10

02 Voice

How we sound

Our words carry the same weight as our visuals. Four traits keep every caption, proposal and post on-brand.

Premium, not pompous

We sound expensive because we are precise, not because we use big words.

We say: “We architect premium visual identities.”
Not: “Best-in-class, synergistic, world-class solutions.”

Confident, not loud

Short, declarative lines. We state it once and let the work back it up.

We say: “Elevate your presence.”
Not: “THE #1 AGENCY YOU WILL EVER NEED!!!”

Direct

Get to the point. Founders are busy, so every sentence has to earn its place.

We say: “Let's build.”
Not: “We'd love to explore potential synergies together.”

Founder-first

We write to one ambitious person, not to a market segment.

We say: “For founders who demand excellence.”
Not: “For businesses of all shapes and sizes.”

Our name

Tenbō Labs in sentences, macron included. TENBO LABS. only as the Anton wordmark. Never TenboLabs or TBL.

Case

UPPERCASE for headlines, buttons and labels. Sentence case for everything people read.

Proof

Lead with numbers, not adjectives. “465K+ views in 30 days”, not “massive reach”.

Tenbō Labs · Brand Guidelines v1.002 / 10

03 Logo

Our signature

A confident geometric wordmark with one detail that matters: the macron over the ō. Never redraw it. Always start from the supplied files.

Primary. On Cream, white and light imagery.

Reverse. On Dark Purple and deep imagery.

Tenbo Labs.

Digital wordmark

Live Anton text for navigation and footers, where the full logo would be too fine.

Clear space

Keep x, the cap height of LABS, clear on every side. The supplied files already include it.

96 px

Minimum size

96 px wide on screen, 25 mm in print. Smaller than that, use the kitsune.

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04 Logo usage

Use it well

Four approved versions cover every background. Pick the one with the strongest contrast, then leave it alone.

Primary

Cream and light backgrounds

Reverse

Dark Purple backgrounds

Mono dark

Single-colour print, light fills

Mono white

Photography and video

Please don't

Stretch or squash it

Rotate or tilt it

Recolour it outside the palette

Add shadows, glows or effects

Place it on busy backgrounds

Crop or cover any part of it

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05 Kitsune

Meet the kitsune

Our mascot and secondary mark. It brings warmth where the wordmark would feel formal: app icons, avatars, stickers and small moments of delight.

In Japanese folklore the kitsune is a fox of uncommon intelligence that grows wiser, and changes form, with age. Ours is the face of Tenbō Labs: sharp, a little playful and always watching the horizon.

Use the supplied artwork. Never redraw, restyle or animate it off-model.
Keep it upright and whole, ears included.
Sit it on Cream or Dark Purple, with room to breathe.
It supports the logo. In formal contexts the wordmark leads.

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06 Colour

The palette

Four colours in fixed proportions. Cream leads, Dark Purple anchors, Light Purple and Gold are the spice.

Canvas

Cream

60%

Hex
RGB: 252 250 242
HSL: 48° 63% 97%
CMYK: 0 1 4 1

The default background. Warm, quiet and roomy, so the purple can do the talking.

Ink

Dark Purple

30%

Hex
RGB: 40 6 68
HSL: 273° 84% 15%
CMYK: 41 91 0 73

Headlines, body copy, primary buttons and full-bleed dark sections.

Accent

Light Purple

Hex
RGB: 186 132 201
HSL: 287° 39% 65%
CMYK: 7 34 0 21

Accent words in headlines, hover states, highlights and the LABS in our wordmark.

Signal

Gold

Hex
RGB: 212 175 55
HSL: 46° 65% 52%
CMYK: 0 17 74 17

Rules, dots and small moments of distinction. A little goes a long way.

Proportion

Dark Purple tints

10%

20%

40%

60%

70%

100%

5–10% for borders and fills. 40–70% for secondary text.

Contrast

Aa16.7:1

AAA

Body copy and headlines

Aa16.7:1

AAA

Reversed text

Aa6.0:1

Accents on dark

Aa8.3:1

AAA

Signals on dark

Aa6.0:1

Text on accent fills

Aa2.8:1

Decorative only

Oversized display accents only

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07 Typography

Type with presence

Two families, two jobs. Anton speaks up, Inter does the work. Both are free on Google Fonts.

Anton

Headlines and numbers

Regular 400. Always uppercase, tracking −0.05em, leading 0.85.

Inter

Body and interface

400, 500 and 700. Body copy, buttons and the uppercase micro-labels.

Ground rules

One typeface per heading. Never mix fonts in a line.
No italics, anywhere.
Emphasis comes from Light Purple or weight, not a second font.

Display

Elevate your presence

Anton 100 / 0.85, −0.05em

Heading

Authority, scaled

Anton 48–64, uppercase

Lead

We architect premium identities for founders who demand excellence.

Inter 20 / 1.6, 70% ink

Body

Consistency compounds. Every post, film and page should look like it came from the same room.

Inter 16 / 1.6

Label

Premium Branding & Content Agency

Inter Bold 10, +0.2em, uppercase

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08 Elements

Building blocks

The small, repeatable pieces that make a page feel like ours: pill buttons, quiet labels, big numbers and a hint of gold.

Get StartedView Work

Buttons

Full pill, Inter Bold 14, +0.1em, uppercase. Dark Purple fill turns Light Purple on hover.

Branding · Content · Authority

Eyebrow label

Sits above headlines. 20% Dark Purple border on a 5% fill.

465K+

Views in 30 days

4,700

Followers gained

Metrics

Anton numbers over Inter labels. Proof first, always.

Tenbō Labs

Gold accents

A 2 px rule at 60% and a 10 px dot. One gold moment per view, no more.

Ambient glow

Soft radial glows of Light Purple (30%) and Gold (20%). Backgrounds only, never behind body copy.

Shape

Pills for actions, 16–24 px radius for cards and media, circles for people.

Tenbō Labs · Brand Guidelines v1.008 / 10

09 Applications

Out in the world

How the system comes together on the surfaces people actually see.

Tenbō Labs link preview card — Link preview · 1200 × 630

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10 Downloads

Take it with you

Everything you need to build with the brand. If something is missing, ask us before you improvise.

Brand book

This guide as an A4 landscape PDF · 1.6 MB.

labstenbo.com/brand/tenbo-labs-brand-book.pdf

Download PDF

Asset kit

Logos, kitsune, colour tokens and this PDF in one folder · 3.0 MB.

labstenbo.com/brand/tenbo-labs-brand-kit.zip

Download .zip

Logo, primaryCream and light backgroundsPNG · 27 KB Download
Logo, reverseDark Purple backgroundsPNG · 8 KB Download
Logo, mono darkSingle-colour print, light fillsPNG · 8 KB Download
Logo, mono whitePhotography and videoPNG · 8 KB Download
Kitsune1024 × 1024, transparent backgroundPNG · 1.6 MB Download
Colour tokensCustom properties for the paletteCSS · 1 KB Download
Colour tokensHEX, RGB and CMYK for design toolsJSON · 1 KB Download

Questions about the brand? Let's talk.

labstenbo.com/contact

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Brand book PDF

Brand Book